Starbucks Boozing It Up In D.C.
Good news for all my friends in the DC/VA area that need a little help keeping their hands from shaking in the morning. Starbucks announced Tuesday that it had started selling beer and wine in Dulles Airport.This location is the seventeenth Starbucks in two years to start selling beer and wine in a program called "Starbucks Evenings" joining the likes of Atlanta and Southern California. The cafés feature a local selection of alcohol beverages hand picked by a sommelier, aka a really knowledgable wine snob. The new late-night menu for Starbucks Evenings start at 4pm and feature both alcoholic and non-alcoholic beverages.Now Starbucks started rebranding its image over a year ago, adding savory foods, juices, and removing the word "coffee" from their logo. I believe Starbucks shouldn't stop at just food and beverage services. They should start providing full life services for there customers. For example, throw together a couple of cots in the back and you now have Motel Starbucks! Think about it. You get off work and decide to unwind in a familiar, relaxing environment; so you hear over to Club Starbucks. You have a few beverages, maybe meet a special little lady. Well no one wants you two to drive home drunk, so you and your new lady friend get a room. Next morning while you two are awkwardly conversing over "is this gonna go somewhere?" or "I never usually do this kind of thing." Or whatever it is people say after a one nightstand, you can do it over coffee and a bagel right in your room.And of course no lady wants to head in to work the next day shamefully wearing the same clothes from last night and smeared make-up. That's why right next door is Starbucks Boutiques featuring make-up by Maybelline. "Maybe it's Maybellline." Be honest, that jingle is now stuck in your head. So you head over to the boutique for a quick touch-up and maybe a new dress. Something hip and bold, made just for your kind of lifestyle from the Juan Valdez line. And much like the coffee beans Starbucks uses, it's made by slave labor somewhere in South America.I think these full service offerings would really be a good move for the Seattle coffee chain. They've already taken over our mornings why not take over the rest of our days as well?